Retail design concept for ASICS' Hamburg flagship

The new ASICS Hamburg Flagship has received an excellent reception from customers. Set on Speersort, this two level store should appeal to the more technically minded shopper. The store includes a Running Lab, Foot ID (for sizing) and an expert lounge - which is a warm and inviting communal space where customers can relax on a large central seating unit and interact with ASICS' digital platforms.