CHELSEA FC - MUSEUM AND STADIUM TOUR SHOP
We were commissioned to create The Museum and Stadium Tour shop, envisaged to be both an overflow retail environment on match days to support the main Megastore and entrance portal to the Museum and Stadium Tour on non-match days.
The mid floor fixture system was mobile to allow for the varying layouts and setups, essential for match day vs non-match day use. The system was designed to be modular and easy to assemble, allowing flexibility.
Strong graphic murals were created to tell the history of the brand through iconic players and events
Strong graphic murals were created to tell the history of the brand through iconic players and events. There was also a ‘Make it Personal’ zone for shirt printing, plus to display a broad range of customised products.
CHELSEA FC - KINGSTON
We designed a satellite store for Chelsea FC, a standalone outlet on one of the UK's busiest high streets. With bespoke fixtures, impactful lighting and large-scale photographic brand graphics, the store powerfully captures the essence of the CFC brand, with appeal to a broader sector of the fanbase.