P&O Ferries engaged our support with graphic communications with the launch of two new vessels for the cross-channel route, the Spirit of Britain and Spirit of France. Our brief was to develop a series of on-board graphic initiatives consistent with the brand guidelines, whilst also achieving standout and visual impact.

We have developed a number of on-board branded propositions, including identities and collateral for Shop & Collect, The Brasserie, The Kitchen and Food Court.

We also created several on-board seasonal promotional campaigns campaigns and activity to communicate the 175 year anniversary of P&O Ferries.

A series of longer-term graphics were designed with the objective of telling the P&O Ferries 'story'. These included a Brand Wall (a history timeline from inception), iconic wall art and heritage graphics relevant to each ship's name and route. The graphics proved so popular that they were rolled out to all ships within the fleet.

The [WDC] team have supported many projects from concept to delivery, with continued in-service support to maintain design parameters. Their expertise, innovation and understanding of the marine environment has ensured successful projects, fully aligned to our 2D marketing objectives.
— Mike Langley, Technical Development Manager, P&O Ferries