In the enormous global market of cosmetics and beauty Birchbox has started to make its mark. Already an on-line success with over 800,000 customers in Europe and the US, this is a monthly subscription service, where customers get a customised box of beauty samples.

The brand has entered the bricks and mortar world with a recently opened flagship store on West Broadway, NYC, an airy, relaxed environment with light wood and whitewashed brickwork space.